A long collaboration is a successful collaboration. Over the past two years, we have assisted Vinova with their marketing and video production.
Goals
The marketing needed to become profitable after an extended period without progress in results. A clear and consistent strategy had to be established in the advertising efforts.
As part of the marketing efforts, it was essential to produce video and photo content. The marketing strategy needed to be redefined and approached differently to better and more effectively reach customers. In an industry where online shopping has not always been a priority, Vinova boasts one of the most impressive and user-friendly websites, but their marketing didn’t reflect the same quality.
This needed to change, so we could deliver an exceptional experience to their customers, both through marketing and on the website. Additionally, there was a strong focus on expanding their email list, as a significant portion of their orders comes from this channel.
Action
We created the visual identity that Vinova has today, which meant developing the design elements needed for their advertising campaigns.
We handled everything from strategy to production and execution, which meant we had complete creative freedom. This allowed us to ensure that everything created for the advertising campaigns was designed solely to convert Vinova’s customers as effectively as possible.
We focused intensively on Meta platforms, including Facebook and Instagram, leveraging their extensive visual capabilities to create unique marketing efforts that delivered a positive POAS.
Result
A rebranding delivers results when done correctly. Vinova gained a visually enhanced identity as well as improved outcomes through their marketing efforts.
The new visual identity has helped shape the framework for Vinova’s marketing efforts and the results they deliver. The advertising has been characterized by professional materials, which have played a significant role in achieving these results. Additionally, the close collaboration with Martin has made the workflow smoother and more efficient—when the conversation hasn’t been about Formula 1, of course.
We love our long-standing collaboration with Vinova because it allows us to improve the advertising day by day.
Marketing that is not only visually appealing but also delivers results to the bottom line.
Marketing that is not only visually appealing but also delivers results to the bottom line.
