How to balance advertising, guidelines, and results while creating a profitable campaign.
Goal Setting
Pamhule Jagt & Buegrej had a strong desire to kickstart their advertising efforts, focusing on creating unique video and photo content.
Advertising weapons and bows is inherently challenging due to the various guidelines on digital platforms. Therefore, a method had to be devised to ensure that the advertising could run while adhering to the applicable regulations.
But how do you create profitable advertising? The answer lies in professional content tailored to the right target audience. The materials were created from an aesthetic standpoint, where quality and effectiveness were the top priorities.
Action
The main goal was to get the advertising up and running; subsequently, the optimization phase has been a key factor in the ongoing success.
A significant amount of video and photo content has been produced to allow for continuous optimization of the respective campaigns. Additionally, the focus has been on acquiring new customers as well as driving repeat purchases to ensure sustained growth for the business.
Finally, great emphasis has been placed on the development of the client’s ad spend. This has included maintaining a stable and high ROAS as a top priority.
Result
The advertising is proving to be increasingly profitable, and the key metrics are also showing further improvement.
Through continuous optimization of the advertising, we have been able to deliver a higher ROAS than expected. It is clear that Pamhule Jagt & Buegrej has successfully entered a market where advertising is often exceedingly difficult.
The influx of new customers has resulted in the company becoming more digital, with an increasing number of online orders while also seeing a rise in the number of in-store visitors.
How We Enabled a Seasonal Business to Sell Year-Round
How We Enabled a Seasonal Business to Sell Year-Round
