We helped revive one of Denmark's classics, the Nimbussen. But how do you turn a dream into reality?
Services
Client
Startup
Website
Goals
We were tasked with helping Nimbus transition from being just an idea to becoming a company capable of initiating production of the iconic Nimbus.
It all began with a crowdfunding campaign aimed at raising capital to establish a limited company, enabling further capital to be raised through share sales. After an extremely successful crowdfunding effort, the first two share offerings were launched, both of which were also highly successful.
Through our collaboration with Nimbus Motorcycles, we achieved record-breaking ROAS in multiple aspects of the advertising efforts, with even the “lowest-performing” campaigns achieving a minimum ROAS of 42x.
Action
The advertising was based on the Meta platforms, where we were limited to using sketches and concept drawings in the marketing efforts.
In the case of Nimbus Motorcycles Denmark, we unfortunately did not have the option to use professional materials or similar resources. The only available materials were those recorded by Claus Clausen (the visionary behind the project) on his own phone or the sketches he had created.
It was largely a vision and a dream that needed to be sold, rather than sleek designs or finished products. However, this succeeded, and we made it work through a well-structured and tightly packed strategy.
Result
Nimbus not only went from an idea to a reality; they transitioned from being just a concept to becoming a limited company with hundreds of investors and shareholders.
The result of the marketing efforts has led to the revival of the Nimbus. The campaign has made the Nimbus even more prominent in Denmark, and we are proud to have contributed to the creation of additional Danish jobs. Moreover, we are, of course, looking forward to seeing the Nimbus back on Danish roads.
From an idea to a million-dollar business in just a few months—that's the power of marketing.
From an idea to a million-dollar business in just a few months—that's the power of marketing.
